top of page
Steven Cymbler
Copywriter • Creative
Yorica!
This independent dessert brand set up home in SoHo, London to serve an original range of healthier alternative rice cream treats. Our challenge was to workshop with the client to discover their unique commercial story, name the flavours, and set the tone to funky-formative website content.
Workshop • Copywriting • Naming • Storytelling • Messaging
The brand's kick-back relaxed personality was tailored into the flavour names.
To voice the 60's concept and the brand's identity and personality, we crafted fun-informative-styled messaging.
"The branding and design was enhanced with your attention to detail, the creative engaging tone, and your hip and groovy 60's concept."
Greg McDonald, Senior Art Director, Yorica!
bottom of page