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Steven Cymbler
Copywriter • Creative
Verticali
This owners association, incredibly, shared the same name as a local related business in Melbourne, Australia, and was ready for a literary makeover. Our challenge was to workshop the values that underpin this high-end, high-rise residential company, and rebrand its name, narrative, and culture.
Workshop • Market audit • Strategy • Positioning • Naming • Messaging Copywriting • Design • Art direction
We honed in on the importance of the vertical space in prestigious residential blocks and ran with it, vertically. This paved the way to performance related messaging and content.
"Awesome workshop, you have a beautiful relationship with words and how they can be expressed, I wish you were here when they revealed the new name of the company."
Client, Melbourne, Australia
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