Downtime in Bath is on the up. Socialising with a cultural twist is in. And differentiating a brand with curated, crafted words is business gold. Our challenge was to take ownership of the voice of this independent big-screen player and disrupt the market online and offline with an overarching campaign strapline, positioning  statement, and website content.
Branding • Tone of voice • Strapline • Copywriting • Positioning statement