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Tivoli Cinema
Downtime in Bath is on the up. Socialising with a cultural twist is in. And differentiating a brand or product with carefully chosen words that styles an identifiable voice is where the commercial gold lies. Our challenge was to take ownership of this independent-style, big-screen player and disrupt the market online and offline with an original and authentic tone, voice and positioning.
Branding : Tone of voice : Strapline : Positioning statement : Copywriting
Two carefully positioned choice words is sometimes all it takes to re-write convention and take ownership of the sector. To unlock this young brand's storytelling prowess, we incorporated easy cultural references, voiced with silverscreen fashion and heritage. Think Dutch Actor, Rutger Hauer.
The defining brand strapline was carried forward from street posters to online platforms, steered by a fresh and upbeat tone to capture the new sensory and socially immersive cinematic experience.
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