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Nike Global
At World Cup time, Adidas is a key TV sponsor, leaving other sport brands to seek their presence online. Our challenge was to name and create a global Facebook campaign fronted by Arsene Wenger, formerly the Arsenal manager. In what would be a groundbreaking first, 13-18 year-old wannabe-pro-'ballers were invited to fill their walls with videos and posts to get scouted and win a pro contract at the prestigious Nike Academy. 
Campaign • Copywriting • Naming • Scriptwriting
Nike Football The Chance/Write The Future naming, branding and copywriting
Nike Football The Chance/Write The Future naming, branding and copywriting
Nike Football The Chance/Write The Future naming, branding and copywriting
As a leading Nike team and to launch the new season's shirt, we created an access all area campaign Code Red for fans to follow and engage with Manchester United players during pre-season. A second campaign Inside the Pro enabled fans to learn the United DNA from players themselves.
Nike Football Code Red naming, branding and copywriting
Nike Football Inside The Pro naming, branding and copywriting
Nike Football Bomba5 copywriting
From the street and cage, to tearing up the opposition on the biggest stage, we put together high performance storytelling and messaging across footwear and apparel, as ambitious as the brand.
Nike Football elite series copywriting
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