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Kuwait Airways
Kuwait Airways global campaign, concept, creative direction, design, copywriting, scriptwriting
To mark the launch of the airliner's new terminal and luxury seat, our challenge was to create a global advertising campaign to flex the brand's storytelling wings. We activated the brand's longstanding relationship with Unicef to realise the voice and face of its ambassadors, Tom Hanks, Leonardo DiCaprio and Angelina Jolie. Our heroes would narrate an intimate story of the traveller through the ages, set against the brands' art of delivering world-class travel experiences.
Concept • Tone of voice • Design • Copywriting • Art direction
Kuwait Airways global campaign, concept, creative direction, design, copywriting, scriptwriting
Kuwait Airways global campaign, concept, creative direction, design, copywriting, scriptwriting
Kuwait Airways global campaign, concept, creative direction, design, copywriting, scriptwriting
The airline's visual identity and new tagline, Inspire & Ascend, mirrored its unwavering dedication to the finest service on the ground and flying experience in the air. 
Kuwait Airways global campaign, concept, creative direction, design, copywriting, scriptwriting
Kuwait Airways global campaign, concept, creative direction, design, copywriting, scriptwriting
We fronted the global outdoor ad campaign with our hero travellers imparting worldly words, set against a world of fly-to destinations.
Kuwait Airways global campaign, concept, creative direction, design, copywriting, scriptwriting
Kuwait Airways global campaign, concept, creative direction, design, copywriting, scriptwriting
Kuwait Airways global campaign, concept, creative direction, design, copywriting, scriptwriting
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