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Steven Cymbler
Copywriter • Creative
Irvins Brasserie
Former head chef to Sir Andrew Lloyd Webber, Greame Cuthill, wanted to launch his brasserie online to hook, line, and sinker a new seafood loving audience. Our challenge was to shadow Graeme and his team, to get to his heart and soul story, film and shoot it, and serve up authentic online assets, including a new brand logo.
Filming/Editing • Photography • Copywriting • Creative direction • Logo design • Web design
We photographed the menu in a seductive style, a nod to the brasserie's intimate setting and aesthetically pleasing dishes.
"Tour de force. Beautifully engaging, taking our business forward."
Greame Cuthill, Ex-Chef to Lord Andrew Lloyd Webber
Our new identity with bite re-energised the brand with a new classy and confidence.
We designed the brasserie's website, bringing together the logo, photography, and a new tactile hearty brand story.
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