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Financial Times
To attract and build a new generation of UK and US news and content seekers, Financial Times launched a series of artistically executed films to showcase a fresh, future facing voice and vision. Our challenge was to adopt the brand's voice of intelligent reasoning, and craft a new narrative.
Creative • Tone of voice • Creative direction • Scriptwriting
The Financial Times tone of voice and scriptwriting
The Financial Times
The Financial Times tone of voice and scriptwriting
Clarity in a complex world 
The Financial Times tone of voice and scriptwriting
Intelligent analysis to keep you informed 
The Financial Times tone of voice and scriptwriting
Insightful commentary that gives you the edge
The Financial Times tone of voice and scriptwriting
The Financial Times
The Financial Times tone of voice and scriptwriting
Today's global financial landscape, deciphered.
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