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Costa Azul
Bringing forward our 20+ years' real estate expertise with global developers and exclusive builds, including 1Blackfriars, Valencia Towers, Berkeley, Knight Frank and Battersea Power Station, our challenge was to navigate this luxury residential build through the full branding, communication and design process, including a new name and logo, film, luxury coffee table book and experiential campaign for Singapore-based HNWI's. In less than 12 months we turned the relatively unknown developer RitzG5 into prestigious SMEOne award-winners for best small developer in South America.
Workshop : Brand creation : Naming : Luxury coffee table book : CGI film scriptwriting : Copywriting : Creative/Art Direction
In workshop we determined the core brand words and values to craft a new mission, vision and culture. This unlocked the new name blue coast to signify its beachside location, and a two tone affluent-inspired logo designed to link the land and sea fauna to this high net worth residential build.
"Outstanding storytelling & creative direction that's made Ritz SMEOne award-winners."
Sambrill, Marketing Director, Ritz Property Group
A visit to the site in Natal, north east Brazil, and interviews with directors and investors inspired the visually stunning CGI film and luxury coffee table book, the main platforms for the brand's identity and rich vein of storytelling to shine.
During Brazil's 2014 World Cup, we created a three-week football themed experiential campaign, awarding top HNWI investors from Singapore with return flights, luxury beachside accommodation, V.I.P. world cup match tickets, and beach buggy adventures across Brazil's beautifully coastal north east.
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