top of page
Language in motion.
Language shapes how brands are perceived, remembered and chosen.
Since 2000, I've helped brands, institutions and global organisations find the words that define who they are, what they stand for and why they're remembered. 
Orator.jpg
Screenshot 2025-07-25 at 08.59.19.png
Screenshot 2026-06-25 at 15.17.24.png

Cambridge University Union/Cambridge

Naming, strategy and campaign for the historic Cambridge Union bar-brasserie, honouring two centuries of speakers and debate.

Trent Park/London

Positioning and storytelling for one of North London's most remarkable historic estate, transforming centuries of history into a compelling residential proposition.

Screen Shot 2019-01-20 at 10.35.15.png
Screen Shot 2019-01-22 at 22.47_edited.jpg

Kuwait Airways/Kuwait

Global advertising campaign to launch Kuwait Airways' new terminal hub and First Class experience, featuring the airline's UNICEF ambassadors.

Tivoli Cinema/Bath

Positioning, verbal identity and storytelling for an alternative social cinema concept, redefined the language of the cinema experience.

wtf5.JPG
Screen Shot 2017-03-03 at 15.28.59.png

Nike Global Football

Naming and copy for The Chance, Code Red and Elite Series, connecting ambitious young footballers with one of sport's most influential brands.

Costa Azul

Naming, copy, script and creative direction for a campaign that helped RitzG5 become SMEOne's Best Small Luxury Developer in South America.

The projects change but the thinking stays consistent: uncover the idea, define its meaning, and express it in a language that carries weight.  

This includes creating names for products, institutions and new ventures, developing brand narratives, contributing to large-scale campaign work, and shaping communications for property, sporting events, automotive, airliner, cultural and commercial projects. 
Ready to put language in motion?
Whether you're launching something new or redefining something established, let's explore how the right thinking—and the right language—can move your brand forward.  
bottom of page